New-U is Norwich’s unique swap shop

New-U is a social enterprise with a focus of giving young people skills and confidence to progress into employment by offering retail work experience placements in a supportive environment. It is a boutique style shop where point vouchers are used rather than money to purchase items in store. This cash-less shopping experience is a great way to sustainably update your wardrobe as well as helping young people to gain customer service skills and much more.


Bring us your unloved clothes

Bring in up to 10 good quality, clean items you no longer love. We accept women’s, men’s and kid’s clothing* & accessories as well as brand new beauty products and gift sets. Don’t worry if you have nothing to swap you can exclusively buy points here on our website!


Trade them for points

When you bring your items into the New-U store we will award each item an amount of points depending on the quality and brand. For example, a brand new or designer item will get more points.


Spend your points in the New-U Shop

Once you have your point vouchers you can spend them on anything in store! We have a range of items, sizes and styles. We also host themed events in store throughout the year.


Leave as a New-U

With new items for your wardrobe!

We can only accept 10 items at a time however you can visit the store as many times as you like.

*unfortunately we cannot accept damaged, unclean items or loungewear, pj’s and underwear etc.

Our work placements

New-U is a legacy project of the Talent Match programme, committed to supporting young people along the road to employment. Working with young people aged 18-30 to build their confidence and helping them see their full potential. We offer a range of opportunities within the shop and will adapt them based on the interests of the young person. We work closely with other local youth led organisations and we also offer a free loan scheme so young adults can borrow items for any occasion including job interviews.

Without New-U I would of never gained the skills and confidence I needed to get my new job!

Looking for experience?

If you are a young person looking for an opportunity to get into the working world contact us using the button below.
Our work placements are completely flexible we work around you! If it is a few hours a week, a full day a week, once every other week or a full week we will help you gain the skills you need to progress into the working world.


Become a volunteer

Looking for an extremely rewarding volunteer role? Join our New-U team.
You can volunteer anything from a few hours to a couple of days a week.

We really value your time and skills, there are lots of ways you can get involved.

Some of the volunteer tasks will include serving customers, working with young people, allocating points, visual merchandising, helping with events and sorting stock.

You will be offered 4 swap points for every hour you volunteer up to a maximum of 50 points each week.

Please get in touch to find out more.


You can buy your tickets for our Style & Swap event here! Once you have bought your tickets you can either collect them in store or on the night! Just bring your email confirmation with you. We are looking forward to seeing you there! If you have any questions about the event please do not hesitate to contact us! All of our information is below in our event section and on our facebook page. We will be keeping you updated through social media on what you can expect on the night. Thank you for your support.

The New-U shop is a cash free zone. However, we know some of our customers are one time visitors that are in Norwich for a short time or might have run out of things to swap. You can buy tokens exclusively on our website or at our Style & Swap events.

Click on the amount of tokens you would like to buy and it will take you through to our shopping cart.


We run in store events regularly as well as two Style & Swap events every year. We post all of our events on Facebook so you can see what is going on.

contact the team