NORWICH Tues to Sat 10am - 4pm. CROMER Weds - Sun 11am - 4pm

About us

Swap or shop in New-U; a unique boutique style shop in central Norwich offering quality pre-loved clothing and accessories for the whole family. New-U is a registered charity, under the number 1186761, with three aims at its heart: experience, swap, and borrow.  


Workshops and work placements

Long term unemployed people face numerous barriers to gaining employment which often cannot be overcome without intervention geared to the individual and their specific needs. At our Norwich store we offer individualised work experience placements to long term unemployed young people. Our flexible and supportive environment is designed to help them gain the confidence to progress towards work, education, or volunteering. In 2020, we began a series of fun, interactive, workshops called "You've got this" for unemployed 16-30 year olds. See here for more details.


Our volunteers help with all sorts of things in our store. Including: dealing with customers, taking photographs for our online store, allocating points, steaming clothes, visual merchandising, helping with our social media accounts. We really value the skills and time of our volunteers - if you're interested in helping out, just let us know what hours/days you can manage.



We aim to encourage the wider public to contribute towards sustainable fashion. The way in which textiles are produced and marketed has huge implications for both the environment and for social inequality. When you swap clothes at New-U, rather than buying brand new, you are helping to reduce the harmful impact of the textile industry.

At our New-U store everyone can 'buy' clothes with clothes! We accept up to 10 items of clean and undamaged accessories, menswear, womenswear, and childrenswear* in exchange for points to spend in store.

Apart from a small range of clothes which we sell to fundraise for the charity, all of the stock in our shop can be purchased with either points or with cash. New-U really is for everyone, regardless of income!

On our online shop, we sell clothes which have been swapped in our Norwich store to help us raise funds for the charity. By buying online, you're helping us to make a sustainable future for New-U.

See more details on how it works.

*We can't accept dirty clothing, loungewear, real fur, shoes that have been more than very lightly worn, or underwear.



If you're a young person seeking smart clothing for an interview, we may be able to lend you the clothes that you need.


If you'd like more details on any of the above, please get in touch by using the form below, via, or by visiting our Norwich store on Level 2 of the Castle Quarter.