Swap Shop in Norwich & Cromer

Welcome to New-U

You can swap or shop in New-U; a unique boutique style shop in central Norwich and Cromer,  offering quality pre-loved clothing and accessories for the whole family. New-U is a registered charity, under the number 1186761, with two primary aims:

  • To support unemployed young people to make positive steps towards work or training
  • To promote a sustainable approach to fashion by swapping clothes in our Norwich and Cromer stores and by selling online.

From the 18th of July we are changing how our pricing works. To ensure our shops can remain open and we can continue supporting young people, we have introduced a small fee on any items bought in our store. When purchasing any clothing, customers will pay a minimum of 25% in pounds (cash or card) and the balance in points.

2 points will equate to a £1. For example, an item with a value of 10 will cost 5 swap points & £2.50.

Support young people, declutter your wardrobe, protect the planet and feel good in new to you clothing!


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Your Questions Answered


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Workshops & Work Placements

Long term unemployed people face numerous barriers to gaining employment which often cannot be overcome without intervention geared to the individual and their specific needs. We offer individualised work experience placements to unemployed young people in both our Norwich and Cromer stores. Our flexible and supportive environment is designed to help them gain the confidence to progress towards work, education, or volunteering.

items of clothing and accessories are swapped in every month
items are swapped out or sold in our Norwich and Cromer stores in every month
906 million litres of water will fill 362 Olympic sized swimming pools. Or 12,000 baths!
Saving 620 thousand tonnes of carbon on the equivalent newly manufactured and transported items

Every year New-U will:
• Put 36,000 items of clothing back in circulation as wearable items
• Saving 10 billion litres of water
• Reducing carbon emissions by 15 million tonnes
• Encourage 2,000 people to participate in swapping clothes for the first time
• Enable 8,000 people to continue swapping clothing & accessories

We are making sustainable living a more achievable goal; easily extending the garment’s active use for 9 months or more. We champion the ethos that “The most sustainable garment is the one we already own.” Extending the active life of 50% of UK clothing by nine months would save: 8% carbon, 10% water, 4% waste per metric ton of clothing, according to WRAP’s Valuing Our Clothes report.