Swap Shop in Norwich

Welcome to New-U

You can swap or shop in New-U; a unique boutique style shop in central Norwich,  offering quality pre-loved clothing and accessories . New-U is a registered charity (1186761), with two primary aims:

  • To support unemployed young people to make positive steps towards work or training
  • To promote a sustainable approach to fashion by swapping clothes in our Norwich store and by selling online.

Bring in your pre-loved or unworn items and exchange them for swap points for 50% discount off anything in store, for example if a top is priced £8  you can use swap points to pay for 50% of the cost and only pay £4 cash or card. 

Thanks to all our North Norfolk customers for your support. Our Cromer shop is now closed but you can spend any unused points in our Norwich shop or pop up events throughout Norfolk.

Support young people, declutter your wardrobe, protect the planet and feel good in new to you clothing!


Exchange your items


Your Questions Answered


Your Questions Answered


Browse Our Online Store

Workshops & Work Placements

Long term unemployed people face numerous barriers to gaining employment which often cannot be overcome without intervention geared to the individual and their specific needs. We offer individualised work experience placements to unemployed young people in our Norwich store. Our flexible and supportive environment is designed to help them gain the confidence to progress towards work, education, or volunteering.

items of clothing and accessories are swapped in every month
items are swapped out or sold in our Norwich store every month
906 million litres of water will fill 362 Olympic sized swimming pools. Or 12,000 baths!
Saving 620 thousand tonnes of carbon on the equivalent newly manufactured and transported items

Every year New-U will:
• Put 36,000 items of clothing back in circulation as wearable items
• Saving 10 billion litres of water
• Reducing carbon emissions by 15 million tonnes
• Encourage 2,000 people to participate in swapping clothes for the first time
• Enable 8,000 people to continue swapping clothing & accessories

We are making sustainable living a more achievable goal; easily extending the garment’s active use for 9 months or more. We champion the ethos that “The most sustainable garment is the one we already own.” Extending the active life of 50% of UK clothing by nine months would save: 8% carbon, 10% water, 4% waste per metric ton of clothing, according to WRAP’s Valuing Our Clothes report.