Welcome to New-U
You can swap or shop in New-U; a unique boutique style shop in central Norwich and Cromer, offering quality pre-loved clothing and accessories for the whole family. New-U is a registered charity, under the number 1186761, with two primary aims:
- To support unemployed young people to make positive steps towards work or training
- To promote a sustainable approach to fashion by swapping clothes in our Norwich and Cromer stores and by selling online


Support young people, declutter your wardrobe, protect the planet and feel good in a new outfit – all without spending a penny!
SWAP
Exchange your items
BORROW
Your Questions Answered
EXPERIENCE
Your Questions Answered
BUY
Browse Our Online Store
Workshops & Work Placements
Long term unemployed people face numerous barriers to gaining employment which often cannot be overcome without intervention geared to the individual and their specific needs. We offer individualised work experience placements to unemployed young people in both our Norwich and Cromer stores. Our flexible and supportive environment is designed to help them gain the confidence to progress towards work, education, or volunteering.
Every year New-U will:
• Put 36,000 items of clothing back in circulation as wearable items
• Saving 10 billion litres of water
• Reducing carbon emissions by 15 million tonnes
• Encourage 2,000 people to participate in swapping clothes for the first time
• Enable 8,000 people to continue swapping clothing & accessories
We are making sustainable living a more achievable goal; easily extending the garment’s active use for 9 months or more. We champion the ethos that “The most sustainable garment is the one we already own.” Extending the active life of 50% of UK clothing by nine months would save: 8% carbon, 10% water, 4% waste per metric ton of clothing, according to WRAP’s Valuing Our Clothes report.
