Help Us Fill Our Bra Bank!
We’re teaming up with Little Lifts to take on the Pure Class Vintage Bra Amnesty challenge!
Claire Brooks, owner of Pure Class Vintage in Sheringham, has set herself an incredible goal: to collect 1 tonne of bras for Against Breast Cancer and raise £700 for vital research into secondary breast cancer.
“This is more than recycling – it’s about community, sustainability, and supporting vital research. We’d love everyone to join us in making a real difference.” – Claire Brooks, Pure Class Vintage
It’s a BIG target and she can’t do it alone. She’s launched a friendly competition between local community groups to see who can collect the most bras. New-U has teamed up with Little Lifts to see just how much we can achieve together.
Now it’s over to you!
Every single bra helps us climb the leaderboard and gets Claire one step closer to that 1-tonne target—all while supporting a cause that touches so many lives.
Where to Drop Off Your Bras
You can donate at three convenient locations in Norwich:
- New-U Main Shop: Hand them in at the counter in Castle Quarter.
- The Honesty Library: Pop them in the dedicated Bra Bank box (located at the top of the spiral staircase in Castle Quarter).
- Little Lifts HQ: Drop them off at Bowthorpe Hall Rd, Norwich.
How Your Donation Helps
Recycled bras are sent to textile recovery projects, where they generate funds for breast cancer research while promoting sustainability. Every bra donated brings Against Breast Cancer closer to their targets and supports a cause that impacts countless lives.
Let’s show what our amazing community can do! Please share this post to help us reach even more people. Together, every bra really does make a difference.*